Social media research - Unilever
I was part of a team tasked with monitoring conversations about animal testing. Our objective was to investigate how Brazilian consumers perceived animal testing, its importance to them, and which brands they believed engaged in animal testing. Our findings revealed important insights about consumer perceptions of animal testing and helped inform new communication strategies. This project required a high level of strategic thinking and analysis, teaching me the importance of understanding consumer perceptions and using data-driven insights to inform communication strategies.
At Ilumeo, I served as a consultant for Unilever, where I was part of a team responsible for monitoring conversations about animal testing. Our objective was to investigate how Brazilian consumers perceived animal testing, its importance to them, and which brands they believed engaged in animal testing. To accomplish this, we used Dark Social and Hidden Insights methodology.
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My role in the project involved contributing to the development of the overall communication strategy. I helped identify key insights from our findings and provided recommendations on how to best leverage them in Unilever's communication efforts.
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Our findings revealed important insights about consumer perceptions of animal testing and helped inform new communication strategies. We recommended using Open Social's social media channels, such as Twitter and Instagram, to communicate about animal testing. We also recommended using Dark Social, specifically WhatsApp, as a communication tool.
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This project required a high level of strategic thinking and analysis. It taught me the importance of understanding consumer perceptions and using data-driven insights to inform communication strategies. Working with Unilever provided me with valuable experience in a corporate marketing setting and helped me develop important skills in research, data analysis, and strategic planning.