Curriculum
Education
2016 - 2022
Universidade de São Paulo (USP)
​Bachelor's degree in Business Administration. Best university in Brazil according to QS World University Rankings 2022.
2015 - 2018
Escola Superior de Propaganda e Marketing (ESPM)
Communication Bachelor's Degree.
Best communication undergraduate program in Brazil according to RUF 2020 ranking. Final graduation project consisted of creating an underwear brand.
Experience
2023 - 2024
Strategist
Winnin
Creative strategy for global and local brands using data analysis focused on online content consumption, taking into account the audience's interests. Mapping insights on content opportunities, territories, key occasions, and categories.
2023
Sustainability Data Scorer
Incite Insight
Implemented methodologies to evaluate companies' CSR initiatives and environmental performance, with a specific focus on forest-related activities. Submitted scores to CDP, a global environmental scoring entity
2019 - 2023
Researcher and insights analyst
Ilumeo
Solid knowledge in business management and strategic decision-making, as well as experience in conducting academic research.
2018 - 2019
Marketing analyst
Bayer
Expertise in brand creation and development, and was able to develop effective marketing strategies.
Skills
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Research: Experience in designing and conducting research studies - both academic and market research. Involvement in all phases, from defining methodology, data collection, analysis, and presentation of results.
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Strategy: Strong strategic thinking skills, with a track record of developing successful marketing campaigns and initiatives.
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Consumer Insights: Proven ability to conduct in-depth consumer research and analyze data to identify trends and insights that drive business growth.
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Communication: Passionate about writing and storytelling. Some of my written works can be found on Medium.
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Social Media: Experience in creating social media strategies that drive engagement and grow brand awareness.